The Ultimate Affiliate Marketing Guide

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So, what is affiliate marketing? Well, it’s the practice of recommending a companies products or services to potential customers, generating a sale and earning a commission in return.

The process of affiliate marketing generally involves four parties: the affiliate website, the affiliate network, the advertiser and the buyer.

Many beginners find this confusing, but there’s no need. Let me explain in layman’s terms.

The affiliate

The affiliate owns a website. That affiliate could be me, you, or that weird guy next door. Seriously, it’s not that complicated to build a website suitable for the job (although marketing that website effectively is another matter, we’ll get to that later).

The website an affiliate owns contains details (or reviews) about a product sold on the advertiser’s website. It also links to the advertiser’s product page via a special link, known as an affiliate link.

The advertiser

The advertiser could be any business which sells a product or service online. It could be John Lewis, Amazon, a car insurance company, or even your local skateboard shop if it has an online store.

The affiliate network

The affiliate network drops a tracking cookie into the buyer’s browser when they visit an advertisers website as a result of clicking an affiliate link on the affiliate’s website. They are effectively the glue which makes affiliate marketing possible, and they’re the guys who send your payment to you.